New brands
Every season, we create that unique mix of international designers, lovely boutique brands and upcoming labels. Discover our newest brands and the story behind them!

Bring the ever-stylish Spain to your wardrobe with Badits! This elegant brand, with an eye for detail and sustainability, will capture your fashion heart. The brand focuses on comfortable basics with the occasional eye-catcher. Perfect for creating your timeless wardrobe! Shop the most beautiful styles from Badits online now at Little Soho!
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Billion Avenue, founded by Julie Deaulmerie and John Noseda, represents accessible luxury with the look and feel of fine jewellery. Designed in Antwerp and now available at Little Soho – timeless, refined pieces made to make you feel confident every day.
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Some brands just get everything right – and by-bar is one of them. The fits are spot on, the fabrics feel effortless, and the style always delivers. That’s exactly why we’re such fans at Little Soho. From airy blouses to elegant dresses and soft knitwear: by-bar pieces slip seamlessly into a modern wardrobe. These are the items you reach for again and again – comfortable, stylish, and surprisingly versatile. Discover the latest by-bar collection and our handpicked favourites!
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Rooted in Greek heritage, designed for today Caryatis Greek Sandals brings generations of craftsmanship together in timeless designs. Handcrafted in Greece with attention to detail, natural materials and a refined, modern aesthetic.
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"We design our pieces for the future" – that's the motto of this stylish, homegrown brand! That's precisely why all the styles from this brand are so timeless and can be worn forever. With this, Club L’avenir aims to counter the fast fashion industry. The designs are deliberately simple with subtle details and beautiful fits. Always designed so you'll want to wear them again and again. Shop the new Club L’avenir collection online now at Little Soho!
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Love activewear? Then Deblon might just become your new favorite! This Dutch athleisure brand caters to the sporty woman. Shop feminine, stylish, and sophisticated sportswear that you can wear both in and out of the gym. Deblon effortlessly combines style with comfortable fabrics that are quick-drying and supportive. Pair the styles with a blazer and your favorite sneakers for a stylish day after your workout. The perfect blend of fashion and functionality! Shop Deblon's finest sportswear online now at Little Soho!
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Looking for the finishing touch for all your outfits? American brand Etonic has the sneakers that effortlessly elevate any outfit. This iconic brand has been crafting the most beautiful shoes since the 1940s. Since then, the brand has become a true paradise for sneaker lovers. The shoes have a retro look and are also incredibly comfortable. What more could you ask for? Shop your new favorite sneakers online now at Little Soho!
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Hipanema came into being after two Parisian girls met in Rio. Inspired by the colourful bracelets they collected during their travels, they came up with a great and fashionable alternative to save and style their Brazilian bracelets: all different bracelets, tied together as one with a magnetised clasp. They continued their success story with a ready-to-wear collection of multi-coloured jewellery. Shop the perfect finishing touch from Hipenema now online at Little Soho!
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Always looking for a way to get that summer feeling? Then let the brand Lola Casademunt become your best friend! This Spanish brand isn't scared to take some risks. The collections contain lots of eyecatching prints that turn every outfit into a stylish party. Ready for some modern eyecatchers from this beloved brand? Then shop the new collection of Lola Casademunt now online at Little Soho!
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Posa embodies the perfect fusion of refined aesthetics, Italian tradition, and unmatched quality. More than fashion – Posa is a lifestyle, a timeless expression of character and taste. The luxury footwear collection is designed for women who not only appreciate elegance but also value craftsmanship and exclusivity. Each pair exudes pure sophistication, inspired by the grandeur of the film industry and the timeless allure of the ‘50s to ‘90s. Shop Posa now at Little Soho.
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Always looking for a way to spice up your outfits? Let us introduce you to our new favourite brand called Wild. This brand founded by to French friends show us how eyecatching accessories can make every outfit more interesting. From scarfs with out there prints to bags with eyecatching details - we love this striking brand. Shop your new favourite accessories from Wild now online at Little Soho!
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