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New brands

Every season, we create that unique mix of international designers, lovely boutique brands and upcoming labels. Discover our newest brands and the story behind them!


Freebird turns designing dresses into an art form! Whether you’re looking for a summer dress to wear on the first sunny day of the year, want to shine in a cocktail dress on your best friend’s party or need a business dress for a work related lunch – this brand has a unique design for every special occasion. With over 400 selling points in Europe, Freebird keeps on growing and we’re very happy to be a part of this success story. Shop women’s dresses by Freebird online at Little Soho now!

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Fracomina is an Italian fashion brand with women’s clothing that will enhance your natural beauty. Provided with influences from all over the world, the label comes with a collection that’s full of contemporary styles that allow you to create seductive looks for an everyday lifestyle. Ranging from feminine dresses to casual-chic trousers, this label has something suitable for everyone. You can shop Fracomina’s women’s collection online at Little Soho now!

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Janet and Janet

From cowboy-cool to feminine and chic – at Janet & Janet you’ll find the perfect pair of women’s shoes for any occasion! The Italian label is made for women that are enthusiastic about fashion and like to walk around in the latest footwear trends. Shop your favourite pair of cowboy boots, shoes with fringes or chic heels by Janet & Janet online at Little Soho now!

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For a colourful wardrobe, clothing label Est’Seven is the brand to put on your watchlist! Their collection consists of the extremely popular cardigans that have been spotted on TV and many stylish and well-known women. We are in love! Shop your favourites by Est’Seven online at Little Soho now.

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Est Seven
les favorites

In 2017, Les Favorites was born from the shared fashion dream of two friends Inge and Patricia. When you buy a Les Favorites dress or blouse, you can always count on a stylish and high-quality item, as wearability is something they think highly of. With surprising colours, the women’s collections by this brand are full of femininity, purity and beauty. Sounds like you? Shop your favourites by Les Favorites online at Little Soho now!

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Meet American fashion brand Gold Hawk! Inspired by her French roots, Californian designer Michele Dahan knows how to bring sensuality, elegance and timelessness to every piece. The romantic lingerie tops from this collection are known for their luxurious silk materials plus dainty details, and drape beautifully on every body type at every age. With fans like Halle Berry, Cindy Crawford and Jessica Alba, Gold Hawk is an international sensation and we are very proud to add this brand to our collection! Shop your favourite camisole by Gold Hawk online at Little Soho now!

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Gold Hawk