Maya Junger, creative director of Set since 2008, was born and raised in Germany. Streetlooks, streetlife, cultural diversity and browsing through the most diverse shops and exhibitions inspire her authentic styles. Set is the perfect label for women who love a casual and tough look, but who also like to maintain their feminine touch.
More about SET
About the brand
The German fashion brand SET conquered a leading position in the fashion industry under the direction of Maya Junger. She finds her inspiration mostly in street style looks, which results in casual cool collections with an urban chic twist. High-quality fabrics are key for SET, because everyday luxury is what this brand wants. The fashion collections of SET are being sold throughout whole Europe and is one of the main brands of our online boutique, for quite some time already.
The new collection by SET
SET combines tough with femininity and elegance. The new collection has a lot of minimalistic designs in luxurious materials like leather and lace. Besides that, we see a lot of striped tops and T-shirts with prints. The beautiful trend colours of the collection are light blue, white and light pink. And of course, SET stays true to leopard prints! Still in love with the items from previous collections? Shop SET in our online outlet!
Trends that play a main role in this SS19 collection are the leopard print, light blue and florals. Besides the modern designs, SET always comes with classics like the leather biker jacket – a true wardrobe essential that adds a cool twist to any look. Another luxurious fabric that always returns is lace. Perfect to create romantic looks with!