Maya Junger, creative director of Set since 2008, was born and raised in Germany. Streetlooks, streetlife, cultural diversity and browsing through the most diverse shops and exhibitions inspire her authentic styles. Set is the perfect label for women who love a casual and tough look, but who also like to maintain their feminine touch.Follow this Brand
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About the brand
The German fashion brand SET conquered a leading position in the fashion industry under the direction of Maya Junger. She finds her inspiration mostly in street style looks, which results in casual cool collections with an urban chic twist. High-quality fabrics are key for SET, because everyday luxury is what this brand wants. The fashion collections of SET are being sold throughout whole Europe and is one of the main brands of our online boutique, for quite some time already.
Every season, SET has a few classic items in its collection. Think about elegant basic tops with stripes and elegant tops with lace-up. This fall/winter SET is all about wool and lace-up in various designs. Besides that SET has items in leather, stripes, dark blue, beige and black.
If we have to pick a few favourites, SET’s leather biker jackets Danilo, Nicolle en Corino and checkered coat Ise are the ones. This item is ideal to mix and match with the whole SET collection. Pair this jacket with a SET top, like silk top Kenna for a perfect balance. The new collection is all about minimalistic designs with luxurious materials, like leather. Still in love with the FW17/18 collection? Take a look at our online outlet with previous collections for sale prices. Set the tone for spring and summer with the new SET collection!