What For

More about What For

About the Brand

In 2008 What For was founded in Asia by the Stella Fashion Group. The first shop by What For was born in the famous district Marais and the second in Saint Germain. Nowadays, you can buy the shoes by this beautiful brand at more than 500 places. With fabrics in Paris and Venice, the creative teams by What For are always looking for trend which give comfortable and chic designs. What For combines quality with originality, so they can create gorgeous shoe collections for the stylish woman.

What For’s new collection

The new collection by What For combines bold with stylish elegance. Leather sandals and loafers get a playful look as they’re decorated with a fun print or come in stunning metallic colours. From eye-catchers to classics; the new collection by What For has got something pretty for every woman.

Styling tips

With shoes by What For you have many styling options! Wear the ankle boots underneath a nice dress and you’ll look super stylish and feminine in no-time. Prefer a more cool finish of your outfit? Then opt for their striped loafers or the comfortable slip-on sneakers. As all shoes by What For are provided with timeless elegance, they’re not only on-trend right now but still wearable in the next years.